Cultural Sensitivity Global Marketing

For almost twenty years of corporate globalization efforts, there is a struggle to find managers who are effective and confident in the rapidly growing global economy. The lack of Cultural Sensitivity or Cultural awareness, the lack of experience among managers in dealing with diverse overseas employees and business partners and the lack of cultural experience is increasing.

The preparation and development of effective managers is pivotal to the global marketing of any company or organization. Every country has different nuances, specific needs and challenges, and cultural differences.
There are steps that companies and managers can take to build a stronger, global marketing team.

The main focuses are: (1) to develop a clearer understanding of the challenges or managing people across borders. (2)to instill in the new global managers an awareness of and appreciation of the vast differences among the cultures that they do business with and (3) to give global managers the tools and support they need to succeed.

As many of you know, I have had amazing opportunities to work in China, the Soviet Union, Australia, New Zealand, Jamaica and throughout Europe. Each and every business culture is different. Then, my citizen diplomacy skills were sharpened during my time with the foreign embassies in Washington D.C. during the implementation of my project, “TRANSITION INTO AMERICAN CULTURE”. The need for global management training is not just needed in large corporations but in medium and small businesses, also.

I will continue on my next blog to discuss “The Yawning Cultural Chasm”/